Nexus Vehicle Rental, the UK’s leading technology-driven business mobility provider, has appointed Ian Baxter as Chief Technology Officer, to help accelerate business growth plans and further develop its strategic vision.

Ian has a proven track record of digital innovation and leadership spanning more than twenty years across global FTSE 250, as well as Fortune 200 companies. He joins Nexus from Avnet and Farnell, the industry leaders in B2B electronics distribution, where he spearheaded the biggest digital transformation in the company’s history.

In this role, Ian transformed the culture, systems and operating model to completely restructure the 100+ people technology and product teams into a more agile organisation, modernised the technology stack and delivered record online sales performance that positioned the business as leaders within the industry.

David Brennan at Nexus Vehicle Rental, commented: “With Ian joining the team as our first chief technology officer, we are focused on strengthening our business proposition going forward. Ian’s impressive experience and expertise bolsters our strong management team and the appointment of this new role highlights the evolution of our business.”

On his appointment, Ian Baxter commented: “Nexus is a unique business which has always been at the forefront of technology innovation. I am really looking forward to taking on this new opportunity as CTO and I’m excited to work on accelerating the growth plans of an industry-leading business in the mobility sector.

“Working with a world-class team, we are already planning a series of digital innovations that will fuel future technology evolution and provide a frictionless experience to delight our customers at Nexus.”

Over the last 20 years, Nexus has successfully carved its market niche by applying technology to meet changing industry trends and customer demands. It has transformed the vehicle rental industry and continues to provide on-demand access to the UK’s largest rental supply chain through its award-winning software, IRIS.